CLIENT ▸ Brisk Teaching, Free AI for Teachers, CA, USA
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Brand Identity, Visual Identity, Campaign Materials, Iconography, Digital Assets
PROCESS ▸ Led cross-functional brand audit → visual identity system → rollout guidelines
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Brand Identity, Visual Identity, Campaign Materials, Iconography, Digital Assets
PROCESS ▸ Led cross-functional brand audit → visual identity system → rollout guidelines
The Challenge
Highly technical AI product requiring clarity and trust
Need to communicate intelligence without abstraction overload
Brand system required to scale across product, sales, and marketing
Highly technical AI product requiring clarity and trust
Need to communicate intelligence without abstraction overload
Brand system required to scale across product, sales, and marketing
Strategic Approach
System-led brand architecture
Strong hierarchy to simplify complex information
Visual restraint to reinforce credibility and product confidence
System-led brand architecture
Strong hierarchy to simplify complex information
Visual restraint to reinforce credibility and product confidence
Creative Solution
A modular identity designed to make AI feel legible and approachable
A typographic-led system supporting clarity across interfaces and messaging
A flexible visual language adaptable to evolving product features
A modular identity designed to make AI feel legible and approachable
A typographic-led system supporting clarity across interfaces and messaging
A flexible visual language adaptable to evolving product features
Scope & System
Scalable brand architecture
Typographic hierarchy for technical and non-technical audiences
Modular layouts supporting digital-first applications
Scalable brand architecture
Typographic hierarchy for technical and non-technical audiences
Modular layouts supporting digital-first applications
Key Results
Clarified product positioning within a crowded AI landscape
Enabled consistent execution across product, sales, and marketing
Delivered a future-ready system designed to evolve with the technology
Clarified product positioning within a crowded AI landscape
Enabled consistent execution across product, sales, and marketing
Delivered a future-ready system designed to evolve with the technology
Impact & Performance
Improved comprehension of product value and capabilities
Stronger visual consistency across customer and partner touchpoints
Faster deployment of brand assets through reusable systems
Improved comprehension of product value and capabilities
Stronger visual consistency across customer and partner touchpoints
Faster deployment of brand assets through reusable systems
Deliverables
Brand identity and visual system
Digital brand assets and templates
Product, sales, and marketing materials
Brand identity and visual system
Digital brand assets and templates
Product, sales, and marketing materials
Role & Leadership
Brand Design Lead
Led brand strategy and system design from concept through execution, aligning stakeholders and ensuring consistent rollout across digital and commercial channels.
Brand Design Lead
Led brand strategy and system design from concept through execution, aligning stakeholders and ensuring consistent rollout across digital and commercial channels.
Why This Works Matters
This project reflects my approach to brand leadership in complex, technology-driven environments, connecting strategy, design systems, and execution to support clarity, adoption, and growth.
This project reflects my approach to brand leadership in complex, technology-driven environments, connecting strategy, design systems, and execution to support clarity, adoption, and growth.
A clear, confident mark designed to anchor the system across digital
and marketing applications, with flexibility for motion and scalable use.
and marketing applications, with flexibility for motion and scalable use.
❝ The system improved clarity and consistency across high-volume digital touchpoints, supporting stronger engagement and smoother partner communications.❞
Building an edtech brand that
links educators and students?
links educators and students?
