CLIENT ▸ The Altruist by Le Cab, New Hybrid & Connecting Magazine, Paris, France
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Magazine Layout Design, Print Design, Iconography, Illustrations
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Magazine Layout Design, Print Design, Iconography, Illustrations
The Challenge
Culture magazines often lean heavily on visual trend cycles, bold graphics, expressive layouts, and rapid aesthetic shifts that can undermine editorial consistency and long-term credibility.
Altruist needed a visual identity that could:
- Support thoughtful, long-form cultural content
Balance expression with clarity and restraint
Maintain consistency across issues without feeling static
Scale across print and digital formats while preserving editorial tone
The challenge was to design a system that could frame cultural discourse without overpowering it.
Altruist needed a visual identity that could:
- Support thoughtful, long-form cultural content
Balance expression with clarity and restraint
Maintain consistency across issues without feeling static
Scale across print and digital formats while preserving editorial tone
The challenge was to design a system that could frame cultural discourse without overpowering it.
Role & Leadership
Owned creative direction and editorial system design end-to-end, from strategy and identity through layout frameworks and final execution.
Strategic Approach
The brand was approached as a flexible editorial framework, designed to support evolving cultural themes while maintaining structural consistency.
The strategy focused on:
Using typography and layout to establish rhythm and hierarchy
Creating space for editorial voice to lead
Designing a system adaptable enough to evolve without losing coherence
The strategy focused on:
Using typography and layout to establish rhythm and hierarchy
Creating space for editorial voice to lead
Designing a system adaptable enough to evolve without losing coherence
Creative Solution
As Brand Design Lead, I developed a modular, typography-forward editorial identity that balances cultural expression with editorial discipline.
The system allows visual variation across issues while preserving a clear, recognizable structure—supporting depth, nuance, and continuity rather than trend-driven reinvention.
Impact & Performance
The new identity positioned Altruist as a thoughtful, contemporary culture magazine, improving clarity, consistency, and editorial flow across issues.
The system enabled stronger alignment between content and design, supporting deeper reader engagement and more efficient production across print and digital formats.
Deliverables
Brand identity and logo refinement
Editorial grid and layout system
Typographic hierarchy and styles
Print magazine layouts and templates
Visual guidelines for imagery and pacing
Editorial grid and layout system
Typographic hierarchy and styles
Print magazine layouts and templates
Visual guidelines for imagery and pacing
Why This Works Matters
By prioritizing structure over stylistic trends, the design keeps Altruist’s content the focal point.
The system supports cultural exploration while maintaining editorial clarity,
creating a publication that feels intentional, coherent, and enduring.
The system supports cultural exploration while maintaining editorial clarity,
creating a publication that feels intentional, coherent, and enduring.
Key Results for The Altruist Magazine
Defined the brand vision and creative direction
establishing a clear editorial identity for Altruist as a modern culture publication
Built a flexible yet consistent editorial design system
aligning layout, typography, and imagery into a cohesive framework usable
across issues
Established creative guardrails
that balanced cultural expression with editorial rigor, ensuring long-term relevance
and consistency
establishing a clear editorial identity for Altruist as a modern culture publication
Built a flexible yet consistent editorial design system
aligning layout, typography, and imagery into a cohesive framework usable
across issues
Established creative guardrails
that balanced cultural expression with editorial rigor, ensuring long-term relevance
and consistency
The logo was designed to be editorially neutral and typographic, acting as a flexible signature that supports a wide range of cultural topics without imposing a fixed aesthetic.
System & Scope
To support consistent publishing with creative flexibility,
I designed a complete editorial system, including:
Modular grid system adaptable to essays, interviews, and feature stories
Defined typographic hierarchy for clarity and long-form readability
Layout pacing rules to support narrative flow
Image integration guidelines that prioritize context over decoration
Print- and digital-ready specifications for repeatable production
I designed a complete editorial system, including:
Modular grid system adaptable to essays, interviews, and feature stories
Defined typographic hierarchy for clarity and long-form readability
Layout pacing rules to support narrative flow
Image integration guidelines that prioritize context over decoration
Print- and digital-ready specifications for repeatable production
Looking to expand your brand's reach through smart editorial design?
