CLIENT▸ Les Trophées de l'Écologie, Paris, France
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Event Identity, Print Design, Digital Assets, Web Design
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Event Identity, Print Design, Digital Assets, Web Design
The Challenge
Create a credible, contemporary identity for an awards program focused on environmental impact
Balance institutional authority with inspiration and forward momentum
Build a system that works across event branding, communications, and sponsorship materials
Create a credible, contemporary identity for an awards program focused on environmental impact
Balance institutional authority with inspiration and forward momentum
Build a system that works across event branding, communications, and sponsorship materials
Strategic Approach
Position the awards as a platform for recognition and measurable impact, not just celebration
Develop a visual language rooted in clarity, structure, and sustainability cues — without relying on clichés
Design a scalable system adaptable to annual iterations and evolving partners
Position the awards as a platform for recognition and measurable impact, not just celebration
Develop a visual language rooted in clarity, structure, and sustainability cues — without relying on clichés
Design a scalable system adaptable to annual iterations and evolving partners
Creative Solution
A refined identity built on strong typography and disciplined composition
A visual language emphasizing progression, recognition, and environmental responsibility
A flexible framework that supports event materials, digital promotion, and collateral
A refined identity built on strong typography and disciplined composition
A visual language emphasizing progression, recognition, and environmental responsibility
A flexible framework that supports event materials, digital promotion, and collateral
Scope & System
Logo and core visual identity architecture
Modular layout system adaptable to event, digital, and print formats
Typographic hierarchy designed for announcements, nominations, and awards materials
Color and graphic logic supporting annual adaptability
Logo and core visual identity architecture
Modular layout system adaptable to event, digital, and print formats
Typographic hierarchy designed for announcements, nominations, and awards materials
Color and graphic logic supporting annual adaptability
Key Results
A distinctive and credible awards identity
Improved clarity and cohesion across communications
A scalable system supporting future editions of the awards
A distinctive and credible awards identity
Improved clarity and cohesion across communications
A scalable system supporting future editions of the awards
Impact & Performance
Elevated perception of the awards as a serious, forward-thinking program
Stronger visual consistency across event touchpoints
A reusable framework reducing future production complexity
Elevated perception of the awards as a serious, forward-thinking program
Stronger visual consistency across event touchpoints
A reusable framework reducing future production complexity
Deliverables
Logo and identity system
Event branding toolkit
Print and digital communication assets
Presentation and sponsorship materials
Logo and identity system
Event branding toolkit
Print and digital communication assets
Presentation and sponsorship materials
Role & Leadership
Brand Design Lead
Defined institutional identity and system governance, ensuring credibility, repeatability, and long-term brand integrity.
Brand Design Lead
Defined institutional identity and system governance, ensuring credibility, repeatability, and long-term brand integrity.
Awards programs shape cultural recognition.
Design plays a critical role in signaling credibility and long-term value.
This project demonstrates how a disciplined identity system can elevate environmental recognition into a respected, repeatable platform, supporting impact, visibility, and institutional growth.
Design plays a critical role in signaling credibility and long-term value.
This project demonstrates how a disciplined identity system can elevate environmental recognition into a respected, repeatable platform, supporting impact, visibility, and institutional growth.
The official logo establishes the core brand narrative, combining dynamic typography and eco-symbolism to express transformation, growth, and environmental action through a memorable, movement-driven mark.
The declination translates the concept into a more structured, typographic system, enhancing legibility, scalability, and long-term adaptability across institutional, digital, and event applications.
Looking to elevate your environmental
or public-facing initiative with
bold, strategic design?
or public-facing initiative with
bold, strategic design?
