CLIENT / Influence Clothing, South Africa
Project Overview
Influence Clothing sought a bold, innovative brand identity that connects authentically
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
Approach & Solution
My approach focuses on creating a brand identity that communicates style, individuality,
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
LOGO DESIGN: MODERN ELEGANCE WITH A MINIMALIST TOUCH
- Concept: A sleek, contemporary design blending elegance and movement,
reflecting the brand’s fashion-forward identity.
- Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
- Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
reflecting the brand’s fashion-forward identity.
- Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
- Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
Visual Identity Kit: Colors & Typography
MARKETING BREAKDOWN 1: FROM FASHION TO ACCESSORIES
Influence Clothing extended its visual language from apparel to accessories by launching a handbag collection in vibrant shades of orange, echoing the brand’s signature color identity.
This cohesive approach reinforces brand recognition and expresses continuity across product categories.
By maintaining the same bold hue, the brand ensures that every piece, from dresses to wallets, feels part of a singular, expressive wardrobe.
The result is a fluid transition between fashion and function, empowering women to carry style with them, literally and figuratively.
Influence Clothing extended its visual language from apparel to accessories by launching a handbag collection in vibrant shades of orange, echoing the brand’s signature color identity.
This cohesive approach reinforces brand recognition and expresses continuity across product categories.
By maintaining the same bold hue, the brand ensures that every piece, from dresses to wallets, feels part of a singular, expressive wardrobe.
The result is a fluid transition between fashion and function, empowering women to carry style with them, literally and figuratively.
MARKETING BREAKDOWN 2: ORANGE ICONS
These two handbags from Influence Clothing reflect both innovation and continuity in design.
The mini transparent bag plays with light and visibility, turning bright orange into a fashion statement.
The structured wallet pairs sharp lines with RFID protection, blending style and function in a compact, graphic form.
These two handbags from Influence Clothing reflect both innovation and continuity in design.
The mini transparent bag plays with light and visibility, turning bright orange into a fashion statement.
The structured wallet pairs sharp lines with RFID protection, blending style and function in a compact, graphic form.
Key Results & Impact For Influence Clothing
BUILT A BOLD GRAPHIC IDENTITY
that repositioned Influence Clothing for global growth
CREATING BRANDING FOR THEIR HANDBAG LINE
giving the launch a premium, fashion-forward appeal
SUPPORTED INTERNATIONAL EXPANSION
helping the brand export to key European markets
DESIGNED MARKETING ASSETS & LOOKBOOKS
that elevated brand recognition across collections
that repositioned Influence Clothing for global growth
CREATING BRANDING FOR THEIR HANDBAG LINE
giving the launch a premium, fashion-forward appeal
SUPPORTED INTERNATIONAL EXPANSION
helping the brand export to key European markets
DESIGNED MARKETING ASSETS & LOOKBOOKS
that elevated brand recognition across collections
Ready to elevate your brand
or make a mark globally?
or make a mark globally?
