CLIENT ▸ NMWA, National Museum of Women in the Arts
ROLE ▸ Art Designer Freelance (Trovit Group, NYC)
SCOPE ▸ Print Design, Visual Identity, Campaign Materials
ROLE ▸ Art Designer Freelance (Trovit Group, NYC)
SCOPE ▸ Print Design, Visual Identity, Campaign Materials
The Challenge
Create a strong, recognizable visual identity for a cultural campaign with limited time and high visibility
Balance artistic expression with clarity and communicative impact
Design visuals that could live across multiple formats while remaining cohesive
Create a strong, recognizable visual identity for a cultural campaign with limited time and high visibility
Balance artistic expression with clarity and communicative impact
Design visuals that could live across multiple formats while remaining cohesive
Strategic Approach
Define a clear visual territory rooted in rhythm, repetition, and cultural signal
Prioritize immediacy and memorability for campaign environments
Build a system flexible enough to adapt across media without dilution
Define a clear visual territory rooted in rhythm, repetition, and cultural signal
Prioritize immediacy and memorability for campaign environments
Build a system flexible enough to adapt across media without dilution
Creative Solution
A bold, graphic visual language driven by typography, contrast, and composition
Visuals designed to feel energetic, expressive, and contemporary
A campaign identity that communicates mood and intent instantly, even at a distance
A bold, graphic visual language driven by typography, contrast, and composition
Visuals designed to feel energetic, expressive, and contemporary
A campaign identity that communicates mood and intent instantly, even at a distance
Scope & System
Modular composition system adaptable to posters, digital assets, and event visuals
Strong typographic hierarchy to anchor expressive layouts
Clear rules for color, spacing, and visual rhythm to ensure consistency
Modular composition system adaptable to posters, digital assets, and event visuals
Strong typographic hierarchy to anchor expressive layouts
Clear rules for color, spacing, and visual rhythm to ensure consistency
Key Results
A distinctive campaign look with high visual impact
Strong recognition across different formats and placements
A system that supported fast rollout without sacrificing quality
A distinctive campaign look with high visual impact
Strong recognition across different formats and placements
A system that supported fast rollout without sacrificing quality
Impact & Performance
Increased visibility and memorability of the campaign
Clear alignment between message, visuals, and audience experience
A visual identity capable of scaling across touchpoints while remaining coherent
Increased visibility and memorability of the campaign
Clear alignment between message, visuals, and audience experience
A visual identity capable of scaling across touchpoints while remaining coherent
Deliverables
Campaign visual identity
Poster and print assets
Digital and social visuals
Event and promotional materials
Campaign visual identity
Poster and print assets
Digital and social visuals
Event and promotional materials
Role & Leadership
Brand Design Lead
Directed campaign identity and visual governance, translating institutional positioning into a high-impact, culturally resonant communication system.
Brand Design Lead
Directed campaign identity and visual governance, translating institutional positioning into a high-impact, culturally resonant communication system.
Why This Work Matters
This project demonstrates how a campaign identity can be both expressive and system-driven.
By designing a flexible visual framework rather than isolated assets, the work shows how strong concepts and clear rules enable speed, consistency, and impact in real-world campaign environments.
This project demonstrates how a campaign identity can be both expressive and system-driven.
By designing a flexible visual framework rather than isolated assets, the work shows how strong concepts and clear rules enable speed, consistency, and impact in real-world campaign environments.
The logo was designed as a bold, typographic mark—direct, assertive, and built to carry the campaign’s message with clarity and authority.
Looking to amplify your mission
with powerful, design-driven campaigns?
with powerful, design-driven campaigns?
