CLIENT ▸ ILCV, Institut Lorrain du Cœur et des Vaisseaux, France
ROLE ▸ Brand Designer Freelance – Brand Identity
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Print Design, Brochure, Advertising
ROLE ▸ Brand Designer Freelance – Brand Identity
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Print Design, Brochure, Advertising
The Challenge
Develop a cohesive brand system for a clinical organization operating across multiple touchpoints
Establish clarity and authority in a highly regulated healthcare environment
Create a scalable framework capable of supporting growth and service expansion
Develop a cohesive brand system for a clinical organization operating across multiple touchpoints
Establish clarity and authority in a highly regulated healthcare environment
Create a scalable framework capable of supporting growth and service expansion
Strategic Approach
Position the clinic as precise, modern, and patient-centered
Build a system-first identity that prioritizes structure, readability, and consistency
Align brand perception with clinical rigor and operational efficiency
Position the clinic as precise, modern, and patient-centered
Build a system-first identity that prioritizes structure, readability, and consistency
Align brand perception with clinical rigor and operational efficiency
Creative Solution
A disciplined visual architecture built around typographic hierarchy and grid logic
A clear, modular system adaptable across print, digital, and clinical materials
A restrained color and layout language, reinforcing trust and professionalism
A disciplined visual architecture built around typographic hierarchy and grid logic
A clear, modular system adaptable across print, digital, and clinical materials
A restrained color and layout language, reinforcing trust and professionalism
System & Scope
Logo and core identity architecture
Comprehensive brand system with defined hierarchy and layout rules
Templates for clinical documentation, marketing, and internal communication
Digital alignment across website and patient-facing materials
Logo and core identity architecture
Comprehensive brand system with defined hierarchy and layout rules
Templates for clinical documentation, marketing, and internal communication
Digital alignment across website and patient-facing materials
Key Results
Stronger brand consistency across departments and outputs
Improved clarity in patient and referral communications
A scalable foundation supporting future expansion
Stronger brand consistency across departments and outputs
Improved clarity in patient and referral communications
A scalable foundation supporting future expansion
Impact & Performance
Elevated perception of professionalism and operational maturity
Faster content production through codified templates
Clearer brand differentiation in a competitive clinical landscape
Elevated perception of professionalism and operational maturity
Faster content production through codified templates
Clearer brand differentiation in a competitive clinical landscape
Deliverables
Logo and identity system
Brand guidelines and implementation framework
Print and digital templates
Website visual direction
Logo and identity system
Brand guidelines and implementation framework
Print and digital templates
Website visual direction
Role & Leadership
Brand Design Lead
Developed and governed a comprehensive clinical brand system, ensuring operational consistency across digital, print, and institutional touchpoints.
Brand Design Lead
Developed and governed a comprehensive clinical brand system, ensuring operational consistency across digital, print, and institutional touchpoints.
Why This Work Matters
In healthcare, brand systems are operational tools, not aesthetic layers.
A disciplined identity improves clarity, reinforces trust, and reduces friction across every interaction.
This project demonstrates how structured design can elevate perception while supporting real-world clinical efficiency.
In healthcare, brand systems are operational tools, not aesthetic layers.
A disciplined identity improves clarity, reinforces trust, and reduces friction across every interaction.
This project demonstrates how structured design can elevate perception while supporting real-world clinical efficiency.
The logo was engineered as a clean, typographic mark,
reflecting precision, stability, and institutional confidence.
reflecting precision, stability, and institutional confidence.
Want to create a healthcare brand that leads with trusted excellence & innovation?
