CLIENT ▸ ILCV, Institut Lorrain du Cœur et des Vaisseaux, France
Project Overview
ILCV sought a strong, institutional visual identity reflecting its unique position in France as a modern hospital dedicated to cardiovascular care.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
Approach & Solution
I designed ILCV’s brand identity to reflect its excellence in cardiovascular care through a modern, trustworthy, and adaptable visual system:
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
Logo Design
The Heart of Vessel Mark
The Heart of Vessel Mark
⋰
The logo was designed to express both medical precision and accessibility of care. It incorporates visual elements that symbolize:
- The cardiovascular system: Using fluid, dynamic shapes that evoke blood circulation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
The logo was designed to express both medical precision and accessibility of care. It incorporates visual elements that symbolize:
- The cardiovascular system: Using fluid, dynamic shapes that evoke blood circulation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
Visual Identity Kit: Colors & Typography
Brand Guidelines
To maintain consistency and clarity in all communications, I developed a comprehensive brand guideline that includes:
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
I developed a clean, modern identity centered on a geometric cross motif, symbolizing precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
Concept Breakdown 1: HEALING THOUGH SPACE & SYMBOL
For the ILCV (Institut Lorrain du Cœur et des Vaisseaux) branding project, I created a graphic concept that visually expresses medical excellence and patient-centered care through a clean, structured, contemporary design system.
Every piece follows a grid-based, open layout to maintain a sense of transparency, precision, and organization.
For the ILCV (Institut Lorrain du Cœur et des Vaisseaux) branding project, I created a graphic concept that visually expresses medical excellence and patient-centered care through a clean, structured, contemporary design system.
Every piece follows a grid-based, open layout to maintain a sense of transparency, precision, and organization.
SYMBOLIC CROSS MOTIF
I introduced a modular cross as a recurring visual element.
It reflects healthcare, precision, and support, while the light, geometric treatment gives it a modern, high-tech feel appropriate for a cutting-edge cardiovascular institute.
I introduced a modular cross as a recurring visual element.
It reflects healthcare, precision, and support, while the light, geometric treatment gives it a modern, high-tech feel appropriate for a cutting-edge cardiovascular institute.
COLOR PALETTE
I used a palette of soft blues, whites, and subtle gradients.
This evokes trust, serenity, and clinical excellence
while enhancing the clarity of the compositions.
I used a palette of soft blues, whites, and subtle gradients.
This evokes trust, serenity, and clinical excellence
while enhancing the clarity of the compositions.
TYPOGRAPHY
A sleek, professional serif combined with a clean sans-serif communicates a medical institution's authority
and its forward-thinking approach.
A sleek, professional serif combined with a clean sans-serif communicates a medical institution's authority
and its forward-thinking approach.
IMAGERY
The photography style blends high-tech environments (labs, surgical rooms) and human elements (doctors, patients) to underline the fusion of innovation and compassion in care.
The photography style blends high-tech environments (labs, surgical rooms) and human elements (doctors, patients) to underline the fusion of innovation and compassion in care.
Concept Breakdown 2: NAVIGATING CARE
For this second phase of visuals for ILCV, I focused on space, flow, and reassurance:
- The cross symbol becomes a navigational and architectural element, guiding movement through the clinic.
- Transparent layers and soft curves evoke circulation, innovation, and human care.
- Light, airy compositions balance the high-tech environment with a sense of warmth and openness.
- The identity integrates seamlessly into both the physical space and the patient experience
For this second phase of visuals for ILCV, I focused on space, flow, and reassurance:
- The cross symbol becomes a navigational and architectural element, guiding movement through the clinic.
- Transparent layers and soft curves evoke circulation, innovation, and human care.
- Light, airy compositions balance the high-tech environment with a sense of warmth and openness.
- The identity integrates seamlessly into both the physical space and the patient experience
For ILCV, I developed a clean, modern visual system centered on a geometric cross motif.
It symbolizes precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
It symbolizes precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
DEVELOPED A MODERN, PATIENT-FOCUSED IDENTITY
that reflected ILCV’s commitment to innovation and advanced cardiovascular care
CREATED BRANDING & PRINT MATERIALS
for the clinic’s launch, highlighting its state-of-the-art facilities and patient-centered approach
CONTRIBUTING TO A SUCCESSFUL OPENING WITH OVER 5,000 PATIENT CONSULTATIONS
in the first year
HELPED ATTRACT TOP MEDICAL PROFESSIONALS & PARTNERSHIPS
strengthening ILCV’s reputation in the healthcare sector
POSITIONED ILCV AMONG FRANCE'S TOP CLINICS
earning recognition in a national ranking of the best hospitals and clinics
that reflected ILCV’s commitment to innovation and advanced cardiovascular care
CREATED BRANDING & PRINT MATERIALS
for the clinic’s launch, highlighting its state-of-the-art facilities and patient-centered approach
CONTRIBUTING TO A SUCCESSFUL OPENING WITH OVER 5,000 PATIENT CONSULTATIONS
in the first year
HELPED ATTRACT TOP MEDICAL PROFESSIONALS & PARTNERSHIPS
strengthening ILCV’s reputation in the healthcare sector
POSITIONED ILCV AMONG FRANCE'S TOP CLINICS
earning recognition in a national ranking of the best hospitals and clinics
Want to create a healthcare brand that leads with trusted excellence & innovation?
