CLIENT / ILCV, Institut Lorrain du Coeur et des Vaisseaux, France
Project Overview
ILCV sought a strong, institutional visual identity reflecting its unique position in France as a modern hospital dedicated to cardiovascular care.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
Approach & Solution
I designed ILCV’s brand identity to reflect its excellence in cardiovascular care through a modern, trustworthy, and adaptable visual system:
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
LOGO DESIGN: THE HEART OF VESSEL MARK
The logo was designed to express both medical precision and accessibility of care. It incorporates visual elements that symbolize:
- The cardiovascular system: Using fluid, dynamic shapes that evoke blood circulation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
Brand Guidelines
To maintain consistency and clarity in all communications, I developed a comprehensive brand guideline that includes:
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
I developed a clean, modern identity centered on a geometric cross motif, symbolizing precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
Concept Breakdown 1: HEALING THOUGH SPACE & SYMBOL
For the ILCV (Institut Lorrain du Cœur et des Vaisseaux) branding project, I created a graphic concept that visually expresses medical excellence and patient-centered care through a clean, structured, contemporary design system.
Every piece follows a grid-based, open layout to maintain a sense of transparency, precision, and organization.
For the ILCV (Institut Lorrain du Cœur et des Vaisseaux) branding project, I created a graphic concept that visually expresses medical excellence and patient-centered care through a clean, structured, contemporary design system.
Every piece follows a grid-based, open layout to maintain a sense of transparency, precision, and organization.
SYMBOLIC CROSS MOTIF
I introduced a modular cross as a recurring visual element.
It reflects healthcare, precision, and support, while the light, geometric treatment gives it a modern, high-tech feel appropriate for a cutting-edge cardiovascular institute.
I introduced a modular cross as a recurring visual element.
It reflects healthcare, precision, and support, while the light, geometric treatment gives it a modern, high-tech feel appropriate for a cutting-edge cardiovascular institute.
COLOR PALETTE
I used a palette of soft blues, whites, and subtle gradients.
This evokes trust, serenity, and clinical excellence
while enhancing the clarity of the compositions.
I used a palette of soft blues, whites, and subtle gradients.
This evokes trust, serenity, and clinical excellence
while enhancing the clarity of the compositions.
TYPOGRAPHY
A sleek, professional serif combined with a clean sans-serif communicates a medical institution's authority
and its forward-thinking approach.
A sleek, professional serif combined with a clean sans-serif communicates a medical institution's authority
and its forward-thinking approach.
IMAGERY
The photography style blends high-tech environments (labs, surgical rooms) and human elements (doctors, patients) to underline the fusion of innovation and compassion in care.
The photography style blends high-tech environments (labs, surgical rooms) and human elements (doctors, patients) to underline the fusion of innovation and compassion in care.
Concept Breakdown 2: NAVIGATING CARE
For this second phase of visuals for ILCV, I focused on space, flow, and reassurance:
- The cross symbol becomes a navigational and architectural element, guiding movement through the clinic.
- Transparent layers and soft curves evoke circulation, innovation, and human care.
- Light, airy compositions balance the high-tech environment with a sense of warmth and openness.
- The identity integrates seamlessly into both the physical space and the patient experience
For this second phase of visuals for ILCV, I focused on space, flow, and reassurance:
- The cross symbol becomes a navigational and architectural element, guiding movement through the clinic.
- Transparent layers and soft curves evoke circulation, innovation, and human care.
- Light, airy compositions balance the high-tech environment with a sense of warmth and openness.
- The identity integrates seamlessly into both the physical space and the patient experience
For ILCV, I developed a clean, modern visual system centered on a geometric cross motif.
It symbolizes precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
It symbolizes precision, innovation, and trust across all digital and print materials.
A minimalist style, a clinical blue-and-white palette, and elegant typography reflect the clinic’s excellence
in cardiovascular care.
