I Build Brands That Hold Up

Senior Creative Director and Brand Designer with 20+ years of experience. I work at the intersection of strategic thinking and high-craft execution, from logo to system, from brief to final file.

Nofaaa Therapeutics — Biotech Brand Identity
Brand identity for a precision medicine startup, built pre-funding to project credibility the science hadn't proven yet.
Healthcare — Brand Identity — System Design — AI-Assisted
Acutis — Toxicology Lab Rebranding = Clinical Authority
Full rebrand for a national diagnostics lab. 50% brand recognition lift, 29% more physician orders, 58% higher social CTR, 22% shorter sales cycle.
Healthcare — Rebrand— Clinical — AI-Assisted
Biipi — Smart Robotics Brand Identity
A logo and brand identity that attracted Samsung and Bose before the product launched.
Tech — Logo Design — Brand Identity — AI-Assisted
Green Affinity — Ecology Magazine Identity
Brand identity for a Paris ecology magazine, built to earn trust without reading as a lecture.
Editorial — Brand Identity — Social Impact
Eau de Saint-Tropez — Men's Grooming Packaging
Premium men's skincare packaging, built on restraint instead of the category's usual ruggedness.
CPG — Packaging — Lifestyle
Acutis Biosciences — Biotech Brand Identity
Brand identity and investor narrative for a precision medicine startup. $2.1M in seed funding, 5 new partnerships in 6 months, +27% partner conversion.
Biotech — Brand Identity — Science — AI-Assisted
Evolve Medical — Anti-Aging Brand Identity
Brand identity for a multi-location anti-aging clinic, holding luxury and clinical credibility at once.
Healthcare — Beauty — Brand Identity
Wine Atmosphere — Bilingual Wine & Lifestyle Magazine
Bilingual wine magazine identity — one system, two languages, neither an afterthought.
Editorial — Print Design — Brand Identity
Villa Baulieu — Luxury Winery Visual System
Luxury Provence winery identity, built to work at bottle, estate, and international scale.
Luxury — Hospitality — Packaging
Fragrence75 — Cosmetics Packaging Design
Launch packaging for a cosmetics brand with no existing equity to lean on — shelf-ready from day one.
Beauty — Packaging — Product Launch — AI-Assisted
F-Mag — French Trend Fashion Magazine Identity
French fashion magazine identity, built to stay consistent at high volume without losing craft.
Fashion — Editorial — Magazine Design — Print — AI-Assisted
Altruist — Culture Magazine Editorial System
Paris culture magazine identity, built to move fast without losing a considered voice.
Editorial — Magazine Design — Print — Brand Identity — AI-Assisted
ILCV — Clinic Brand System for Clinical Growth
Multi-location clinic brand system — one identity, many doors, no fragmentation.
Healthcare — Brand System — Multi-location
APGX — Pharmacogenomics Lab Identity
Pharmacogenomics lab identity, translating complex science into something a non-specialist can trust at a glance.
Healthcare — Brand Identity — Science — AI-Assisted
Influence Clothing — Contemporary Fashion Identity
Fashion label identity built on a distinct point of view, not trend-chasing.
Fashion — Brand Direction — Visual Identity
Le Formal — Restaurant Brand Identity
French-inspired restaurant identity, calibrated to set the right expectation before a guest walks in.
Hospitality — Brand Identity — Craft
Brisk Teaching — AI Education Brand Identity
AI education platform identity, built on warmth over the category's usual clinical or futuristic tone.
Tech — AI — Brand Identity — AI-Assisted
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