I’m Philippe Halaburda, a New York–based Brand Lead Designer & Art Director
partnering with companies that need clarity, consistency, and momentum.
I help organizations clarify how they show up, defining brand systems, setting visual standards, and guiding execution so teams can move faster without losing consistency.
partnering with companies that need clarity, consistency, and momentum.
I help organizations clarify how they show up, defining brand systems, setting visual standards, and guiding execution so teams can move faster without losing consistency.
What I Lead
• Brand Systems & Identity Ownership
Defining scalable visual languages and governing how brands evolve over time.
Defining scalable visual languages and governing how brands evolve over time.
• Visual Direction & Standards
Setting design frameworks teams and partners can follow with confidence.
Setting design frameworks teams and partners can follow with confidence.
• Cross-Channel Brand Execution
Ensuring consistency across digital, print, campaign, and experiential touchpoints.
Ensuring consistency across digital, print, campaign, and experiential touchpoints.
• Complex & Regulated Environments
Deep experience leading design in healthcare, biotech, and data-heavy contexts.
Deep experience leading design in healthcare, biotech, and data-heavy contexts.
How I Contribute
• Own and evolve brand design systems
• Set visual standards teams can follow
• Guide execution across internal and external partners
• Balance consistency with speed and flexibility
• Deliver hands-on design with lead-level accountability
• Set visual standards teams can follow
• Guide execution across internal and external partners
• Balance consistency with speed and flexibility
• Deliver hands-on design with lead-level accountability
Selected Impact
• Reduced sales cycles by 22% through clearer brand hierarchy and messaging
• Increased engagement and CTRs by 50%+ across campaigns and platforms
• Led brand systems adopted across multiple teams and markets
• Delivered high-impact, compliant design under tight timelines
• Increased engagement and CTRs by 50%+ across campaigns and platforms
• Led brand systems adopted across multiple teams and markets
• Delivered high-impact, compliant design under tight timelines
Industries
• Healthcare & Biotech
• Fashion & Lifestyle
• Technology & Education
• Editorial & Culture
• Sport & Fitness
• Fashion & Lifestyle
• Technology & Education
• Editorial & Culture
• Sport & Fitness
Selected Work
Brand Systems & Identity Leadership
Led and evolved scalable brand systems across complex and growing organizations.
Acutis Diagnostics
Toxicology Laboratory Identity
& Scientific Communication
Owned and evolved the brand system across marketing, sales enablement, and clinical touchpoints. Led compliant visual direction that clarified value propositions, improved consistency across teams, and contributed to a 22% reduction
in sales cycle length.
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Toxicology Laboratory Identity
& Scientific Communication
Owned and evolved the brand system across marketing, sales enablement, and clinical touchpoints. Led compliant visual direction that clarified value propositions, improved consistency across teams, and contributed to a 22% reduction
in sales cycle length.
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SEE PROJECT >
Acutis Biosciences
Biotech Identity
& Scientific Communication
Led a science-forward brand system translating complex research into clear, credible communications for investors and partners.
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Biotech Identity
& Scientific Communication
Led a science-forward brand system translating complex research into clear, credible communications for investors and partners.
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NOFAAA Therapeutics
Precision Medicine
& Visual Systems
Established and governed a modular biotech brand system that strengthened scientific credibility and supported fundraising, partner confidence, and cross-channel consistency.
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Precision Medicine
& Visual Systems
Established and governed a modular biotech brand system that strengthened scientific credibility and supported fundraising, partner confidence, and cross-channel consistency.
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Working N Solutions
Corporate Identity
& B2B Systems
Led the creation of a structured brand identity
for a consulting and solutions firm, defining visual standards that supported clarity, credibility, and consistency across presentations, marketing, and digital materials.
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Corporate Identity
& B2B Systems
Led the creation of a structured brand identity
for a consulting and solutions firm, defining visual standards that supported clarity, credibility, and consistency across presentations, marketing, and digital materials.
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SEE PROJECT >
Yeah Mobi
Mobile CPA Platform
Graphic Identity
Defined and led the brand identity for a
mobile-focused platform, establishing a clear visual system that aligned product functionality with a bold, accessible brand presence across digital touchpoints.
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Mobile CPA Platform
Graphic Identity
Defined and led the brand identity for a
mobile-focused platform, establishing a clear visual system that aligned product functionality with a bold, accessible brand presence across digital touchpoints.
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SEE PROJECT >
Brisk Teaching
EdTech Identity
& Platform Design
Defined a clear, human-centered brand system for an AI-driven education platform, aligning emerging technology with accessibility, trust, and usability across digital touchpoints.
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SEE PROJECT >
EdTech Identity
& Platform Design
Defined a clear, human-centered brand system for an AI-driven education platform, aligning emerging technology with accessibility, trust, and usability across digital touchpoints.
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Luxury, Lifestyle & Taste-Driven Brands
Brand leadership for luxury and lifestyle brands where tone, restraint, and narrative matter.
Influence Clothing
Fashion Identity
& Editorial Direction
Fashion Identity
& Editorial Direction
Led brand identity and visual direction for a fashion label, unifying editorial tone across digital, social, and campaign executions while balancing heritage sensibility with contemporary relevance.
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SEE PROJECT >
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Eau de St Tropez
Luxury Lifestyle
& Fragrance Concept
Led brand concept, visual identity, and narrative direction for a luxury lifestyle fragrance, establishing a sun-washed, editorial system inspired by place, memory, and sensorial experience.
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Luxury Lifestyle
& Fragrance Concept
Led brand concept, visual identity, and narrative direction for a luxury lifestyle fragrance, establishing a sun-washed, editorial system inspired by place, memory, and sensorial experience.
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SEE PROJECT >
Fragrence 75
Luxury Fragrance Identity
Defined the visual identity for a luxury fragrance brand, balancing minimalism and refinement while ensuring consistency across packaging, branding, and promotional materials.
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SEE PROJECT >
Luxury Fragrance Identity
Defined the visual identity for a luxury fragrance brand, balancing minimalism and refinement while ensuring consistency across packaging, branding, and promotional materials.
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SEE PROJECT >
Product, Tech & Performance Brands
Brand and visual systems supporting products, platforms, and performance-driven experiences.
Bipii Robot
Product Identity
& Visual System
Led the brand identity and visual system
for a consumer robotics product, translating technical innovation into a friendly, recognizable brand language adaptable across packaging, digital,
and product communications.
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Product Identity
& Visual System
Led the brand identity and visual system
for a consumer robotics product, translating technical innovation into a friendly, recognizable brand language adaptable across packaging, digital,
and product communications.
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SEE PROJECT >
GOFIIT
Fitness Brand Identity
Fitness Brand Identity
Owned the visual identity and brand system for a fitness and wellness brand, creating a flexible design language that supported digital platforms, campaign assets, and community-facing communications.
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SEE PROJECT >
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Magym
Sports & Performance
Brand System
Led the development of a performance-driven brand identity for a sports and fitness platform,
aligning visual systems with movement,
energy, and scalability across digital
and experiential applications.
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Sports & Performance
Brand System
Led the development of a performance-driven brand identity for a sports and fitness platform,
aligning visual systems with movement,
energy, and scalability across digital
and experiential applications.
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SEE PROJECT >
Editorial & Content-Led Design Systems
Editorial systems built for clarity, rhythm, and long-form storytelling across print and digital.
F Mag
Editorial Identity
& Print Systems
Led the visual identity and editorial design system for a fashion and culture magazine, defining typography, layout standards, and visual rhythm across print and digital formats to ensure consistency and long-term scalability.
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SEE PROJECT >
Editorial Identity
& Print Systems
Led the visual identity and editorial design system for a fashion and culture magazine, defining typography, layout standards, and visual rhythm across print and digital formats to ensure consistency and long-term scalability.
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SEE PROJECT >
Green Affinity Magazine
Editorial Brand System
Editorial Brand System
Created and maintained a scalable editorial design system supporting long-form storytelling across print and digital. Set typographic standards, layout rules, and visual rhythm to ensure consistency across contributors and formats.
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SEE PROJECT >
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SEE PROJECT >
The Altruist Magazine
Editorial Brand
& Storytelling System
Established the editorial brand identity and design system for a values-driven publication, balancing narrative clarity with visual restraint across print layouts, features, and supporting brand assets.
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SEE PROJECT >
Editorial Brand
& Storytelling System
Established the editorial brand identity and design system for a values-driven publication, balancing narrative clarity with visual restraint across print layouts, features, and supporting brand assets.
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SEE PROJECT >
Why Philippe?
Philippe Halaburda is a Brand Design Lead with 15+ years of experience owning and evolving visual systems across healthcare, biotech, luxury, and editorial brands.
He brings clarity to complex environments, balances strategy with hands-on execution,
and is trusted to make design decisions that scale across teams and channels.
He brings clarity to complex environments, balances strategy with hands-on execution,
and is trusted to make design decisions that scale across teams and channels.
Currently available for freelance work and contract roles as a Brand Design Lead / Art Director